Elmer's Introduces New Glue-All Formula
Adhesives industry leader, Elmer's, introduces new multi-purpose Glue-All formula that tackles household projects with more might.

COLUMBUS, OH, April 19, 2010 /24-7PressRelease/ -- Elmer's Products Inc., an industry leader in adhesives, arts and crafts, office and educational products, re-introduced the company's first multi-purpose household glue, Elmer's Glue-All. The iconic glue, first introduced to the marketplace in 1948, is shedding its reputation as an arts and crafts-only glue and taking on bigger projects around the house with its new, stronger formula.

According to Mary Beth Cowardin, senior marketing manager for Elmer's Products, "A common misperception of Glue-All is that it is interchangeable with Elmer's School Glue . The strength, versatility and durability of Glue-All makes it ideal for quick-fixes and projects around the entire house, yet it remains non-toxic and safe for children."

The new Glue-All is formulated to bond a wide variety of materials including paper, fabric, wood, ceramic, cork and leather. To showcase the many uses of Glue-All, Elmer's launched a series of how-to videos . The videos feature a wide variety of household repair projects from the kitchen, bathroom, living room and garage and will be available at www.Elmers.com and on YouTube.

A 4 fl oz bottle of Glue-All retails for around $1.99 and is currently available nationwide at major grocery stores, drug stores, big box retailers and craft stores.

Press Release Contact Information:

Courtney Cooper
Elmer's
Communications
781 Northwest Boulevard
Columbus, Ohio
United States of America 43212
Voice: 614-291-8456
Fax: 413-831-3408
Website: Visit Our Website